US VC-backed B2B SaaS startups

Buyer Graph.

The data layer of Pipeline as a Service. Buyer Graph maps your total addressable market down to the accounts, buying committees and verified contacts your campaign needs.

CCPA CompliantGDPR CompliantISO 27701

Book a demo→

300M

contacts

65+

data attributes

TECH STACK FILTER
IN-THE-MARKET INTENT SIGNALS
MULTI-SOURCE VERIFIED

01Graph model

Graph model.

Market

Segment

Account

Buying committee

Person

Contact points

Signals → Accounts + Persons

Observed events connect to account and person nodes.

Contact points

Work email · direct dial · mobile · LinkedIn

02Schema

Schema.

Entity	Fields
Company	Name, domain, industry, sub-industry, employee range, revenue range, HQ and office locations, technologies in use, funding
Person	Name, title, normalized seniority, department, location, LinkedIn URL, start date in role
Contact point	Work email (verified), direct dial, mobile where available, verification status
Signal	Type, source, observed date, strength

Example record · Northwind Foods (fictional)

{
  "company": {
    "name": "Northwind Foods",
    "domain": "northwindfoods.com",
    "industry": "Food distribution",
    "sub_industry": "Wholesale food distribution",
    "employee_range": "1,000–5,000",
    "revenue_range": "Not specified",
    "hq_location": "United States",
    "office_locations": [
      "United States"
    ],
    "technology_context": "Not specified",
    "funding": "Not specified"
  },
  "person": {
    "name": "Jordan (fictional)",
    "title": "VP Operations",
    "normalized_seniority": "VP",
    "department": "Operations",
    "location": "United States",
    "linkedin_url": "Not specified in this example",
    "start_date_in_role": "2026-01-15"
  },
  "contact_point": {
    "work_email": "j•••@northwindfoods.com",
    "direct_dial": "Not displayed",
    "mobile": "Where available",
    "verification_status": "valid"
  },
  "signal": {
    "type": "Job change",
    "source": "Example role update",
    "observed_date": "2026-01-15",
    "strength": "Strong"
  }
}

03Technology stack filter

Technology stack filter.

Target accounts by the tools they already run.

Spec	Capability
Technologies in use	Filter by technologies in use (e.g. CRM, cloud, data warehouse, security stack)
Tool selection	Include or exclude by tool
Combined filters	Combine with industry, employee size and geography
Use cases	Integration partners, competitive displacement, stack-compatible buyers

Example filter · Northwind Foods (fictional)

technologies_in_use: [Snowflake, Salesforce]
exclude: [Competitor X]
employees: 200–5,000
geography: United States

04Intent data / In the Market signal

Intent data / In the Market signal.

Find the accounts that are buying now.

Spec	Capability
Intent topics	Intent topics tracked per campaign
Combined signals	Signals combined with job changes, hiring, funding and leadership changes
Account labels	Every account labelled In the Market, Warming or Not yet
Outreach priority	In the Market accounts get outreach first and the deepest channel mix (call, voicemail, direct mail). Direct mail stays optional per campaign.

Example account · Northwind Foods (fictional)

Northwind Foods: In the Market: intent on 3 tracked topics + new VP Operations (30 days)

95-5 rule / B2B Institute

At any moment only about 5% of a market is actively buying. Scoring finds them first; the other 95% are warmed for later.

Signals guide prioritization; they are not a promise that an account will buy.

05Buying committee mapping

Buying committee mapping.

Economic buyer

Approves the investment.

Champion

Advocates for the solution inside the account.

Technical evaluator

Evaluates technical fit.

End user

Works with the product.

Procurement

Coordinates the purchasing process.

Outreach reaches the committee, not a single contact.

06Signals & scoring

Signals & scoring.

Signal	What it indicates
Intent	Research activity on topics tracked per campaign
Job change	New decision-maker, new mandate
Hiring	Team expansion in the buying department
Funding	New budget
Leadership change	New priorities
Technology fit	Stack compatible with your product

Signals combine by strength and recency into tiers: In the Market, Warming, Not yet.

In the Market accounts get outreach first and the deepest channel mix: call, voicemail and direct mail, with direct mail optional per campaign.

In the Market

Warming

Not yet

Signals guide prioritization; they are not a promise that an account will buy.

07Enrichment waterfall

Enrichment waterfall.

Source 1

Source 2

Source 3

Verification

De-duplication

Scoring

Graph

Verification status	Action
Valid	Sent
Catch-all	Sent only with risk controls
Invalid	Excluded
Unknown	Re-verified or excluded

08Freshness

Freshness.

Job-change detection

New decision-makers added

Departed contacts suppressed

Re-verification before every campaign

↻ Refresh cycle

Re-verification before every campaign keeps the next sequence connected to current buying roles.

09Live example

Live example.

7AI: 5,646 companies · 13,430 people mapped.

Explore 644 startup profiles

10Included in every credit

Included in every credit.

Buyer contact data
Data validation
Premium support
CCPA / GDPR

Explore your buyers.

Book a demo→